I just read an excellent post over at Search Engine People by Ben McKay that I wanted to share with you. Ben asks the question, “Is your site a one-visit wonder?” Ben does a great job of outlining what you should do, starting with knowing the mission of your site. My favorite part is when he talks about engagement. Engagment is really important to me as a writer because without it, your visitors will go by-by. The post is a little long but it is worth it. Check it out now!

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