Jordan Kasteler of Search & Social. Going to be a little technical folks, Jordan warns. Scott Hendison just created a new plugin - SEO Automatic - check it out!
Template
Rename images files
rename CSS ID
Code Optimization
Title Tag (header.php)
The default code put’s your blog name first in the title.
Duplicate Content
Meta Robots
Canonical URLs
Code
Make as much static as possible
CSS stylesheet location
Blog title
Permalinks
perameters
Removes short words - stop words (slug trimmer plugin)
Pagination
Several different ways to deal with this.
Categories
Add descriptions with Wordpress.
Nofollow
Add link attribute plugin
Breadcrumgs
Really important on Wordpress
Custom 404 error page. User Generated content is really important. Do follow plugin. top commentator widget. These create more comments but also more spam.
Internal linking
Add internal links to old posts with lots of external… [too fast, too fast]
Security
HTACCESS
delete your admin profile - create your own user name.
LoginLock down plugin
WP SecurityScan
David Wallace of SearchRank is going to talk about WordPress Plugins.
All in One SEO Pack - Customize title tages, meta description tags and keyword tages. Automatically generates meta descriptions from excerpts of first paragraph of your post. All you to have tage come your keyword meta data as well. Will remove duplicate content issues.
Share This - Social bookmarking tool. Makes it easier for people to bookmark your blog pages.
Twitter Tools - Will automatically broadcast your posts to your twitter account. Different blogs, he has different Twitter accounts.
Math comment spam protection - They have to do the math and this keeps out the bots. Put right above the submit button.
Sitemap Generator plugin - Support for multi-level categories and pages.
Google (XML) Sitempas Gnerator for Wordpress - Available for all WordPress versions since 1.5/ No PHP skills required.
SEO Slugs - Removes stop words in your URL. Give a better keyword-rich URL.
Avatars - Allows local avatars
Category Order - Allows you to custom order categories
Rick Turoczy at Silicon Florist is a marketing guy, he says. He is here to help you convince people to get with it on SEO. WordPress is the best out of the box tool you will find, according to Rick. He writes a blog about the tech scene in Portland. He wrote an article last night on Jive Software. He published around 1am last night and it is already ranking. He wrote a decent headline and linked some other pages and that is all he did. He finds it amazing that with no effort, he is on the first page of Google the next day - thanks to Wordpress and the Google XML plugin. Even your most bone-headed clients can do this.
There is a great community of WordPress users. There is so many resources at your finger tips. Don’t just think of Wordpress as a blogging only tool. Small to medium sites can use Wordpress as a low level CMS.
Q&A Tips
Change your submit button to java script if you are having trouble with spam content that Akismet isn’t catching.
How do you select plugins?
David Wallace says don’t be like those people that jack up their cars with things they don’t need. Only use plugins that are essential for you.
How do you optimize podcasts or video?
Podpress plugin
Rick Turoczy says to wrap the podcast or video in content.
Jordan Kasteler says to creat a post for the podcast or video.
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