Oooh, so sorry. I am late to this session. So I missed the begining of Doug Hay’s presentation from Expansion Plus.
Dustin Woodard from Wetpaint is up to talk about building Relationships for SEO Success. He is asking everyone if they have ever been in a relationship? Everyone laughs and raises their hand. Then he asks if anyone has had a relationship with the media? [Less hands on this one.]
Building relationships with the press is easier today. Twitter is a great search tool but it is also a great follow tool. LinkeIn is also very helpful. If you want converage on Wired, you can search Wired and find out who you are connected with that is connected with someone that works at Wired.
Don’t push your message. Show them the path that leads back to you. Choose your media targets wisely.Target people who actually do what you are trying to get press for. TechCrunch is great for them. there is much cannibalism in the media. Consider exclusives or embargos (incase you don’t know: embargos are contraints on when you can write, for example: Monday at midnight you can write about it). Don’t overlook bloggers. Bloggers can be repeat coverage, ensure SEO by fixing links, relationship extends beyond current publication.
Now you can interact with the public without the press. Social networks are surpassing email according to Neilson reports. Know where your audience hangs out.
You can create your own community: Embrace fans, creating user-driven support. Be the top resource and hangout around your topic. The press with follow.
Think about a sniper approach with the press. Embrace new technologies. Cut out the middle man.
Check out Dustin’s blog at: www.webconoisseur.com
Todd Friesen at Position Tech is up. His presenation has been lost. He can’t get on the wifi. There is a search for someone on the wifi who has a thumb drive. Oh, it truely is a presenters worst nightmare! He is handling it so well.
Yay - He has his PowerPoint and a picture of a baby elephant! [We are at the Zoo.]
Everybody Wants to Get Involved. Where do you want to be when people are looking? He is an old-school guy, he thinks being on the front page of Google is best. Get it on the front page of Google - The flow is Google, then Blogger, Twitter, LinkedIn, Facebook and then ultimately get to the people.
It’s not just headlines. Push your content (press releases) to everywhere you can. Manage your own links www.checkusernames.com. You can manage information about you and your company.
PPC is check-book SEO, according to Todd [That's why we are in this session and not in Pay-Per-Click: Improve Your Bottom Line]. But let’s not forget it. It is Hyper long tail.
Closing things with a gratuitous baby elephant picture - Thanks Todd!
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