Danny is talking about how there are SEO/SEM’s everywhere, even in Portland! Everyone is surprised he would come to such a “small” town. Danny says, “I didn’t realize Portland was a small town.” He is very happy to be here!
What is a Search Marketer: What search tools are most used or used often by a key audience? The evolution has been to get traffic from search but to be successful, SEO’s have had to learn link building, conversational/social marketing, conversion analysis, usability. Are you and online marketer? Or are you a metrics marketer? The next step is online savvy metrics markets might demand more of offline. So the re-branding of SEO, Search marketing probably doesn’t need a new title, just that search markets need a re-branding.
Danny made a joke about John Dvorak about doing SEO in 1887, “when the internet was powered by steam!”
The community as a whole has become troubled over “snake oil” SEO’s. Should this be a reason that we re-brand SEO? In 2005, Danny suggested “Content SEO.” When he first learned about doorway pages he didn’t understand why or what to do about it. People started coining, “Technical SEO” but Danny isn’t sure who first said this. There is at any point a huge demand for SEO. Danny still gets inundated, even with the economy, with requests for recommending a reputable SEO company.
Danny says, “Don’t be a crap hat.” Forget black hat/white hate debate. Off-topic link drop, automated link insertion, computer-generated nonsensical web page, “directory” of companies for each US city that has nothing in it - It’s crap! Not only is there the crap, there are the excuses, “everyone is doing it so I’m going to too.” Say no, tell others to say no. Danny doesn’t think that everything is going to go away but he is hopeful that it will start getting better.
Danny is unsure about how the financial crisis has affected salaries in the SEO industry. There is evidence that people are still spending money on SEO. Danny doesn’t actively run an SEO agency. It is very difficult to cover the SEO industry and be in it so he chose to focus on covering. Danny suggests asking Rand Fishkin, Adam Audette and Anne in the Building and rowing Your SEM Biz session later on today.
Hype Assessment
Perez Hilton got more traffic from Facebook than Google, so Google “in decline.” Danny doesn’t think so - all hype. Paid Search and Social Media have also been the big hype lately.
Social media is important to search marketing. Builds links, leverages authority sites, useful for reputation purposes or to get out faster. Social Media isn’t all the same. Social news, social bookmarking, social networking, social knowledge, social sharing. People are sharing news. Traffic is high, demand is medium and branding is medium. Over all Danny says that Google Search is still higher Branding and search intent than social news. Bookmarking is the lowest branding and search intent compared to social news and Google search. Social networks is even lower than bookmarking. Knowledge sites are just little lower than Google Search for branding and demand. Social sharing sites are similar to knowledge sites when it comes to branding and demand.
Danny says he has 5 more minutes and 140 more slides! He may not get to them all. A joke about Google dominating Yahoo! and Microsoft. No Google Killer according to Danny. But Google isn’t the top tool for everything and that leaves room for new people. Like Twitter search. Hyper real-time tool to see what’s being buzzed about. Urbandspoon, Yelp, Eventful and more have opportunities than Google. Google does compete with itself with the “Googlettes,” YouTube, Blog Search, Maps (Locals) important on their own and blend into Google’s results. Search Continues to become diversified.
Danny ran out of time so we will have to read the slides online later.
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